E-marketing Essay Example | Topics and Well Written Essays - 2500 words

E-marketing - Essay Example To prove my point I will not only discuss the theoretical aspect of it but will also discuss a case study from the tourism industry. E-marketing is not a different subject altogether. It is built on existing marketing theories. It only incorporates the emerging body of e-business, e-commerce and e-marketing in the light of the difference between internet and other Medias. Background The innovation in technology and the ways in which we interact with them has changed dramatically. These days’ people just go to internet to save some time and do shopping online. People these days use internet as social and professional networking. People use internet via web or mobile to spend time and for entertainment where they don’t want to be interrupted by marketing messages. With the onset of e-marketing marketplace actually transform into electronic market space, already inhabited by more than a billion customers. Keeping in view the scale and benefits of it most customers now spen d a good part of their life in virtual world. So contacting customer in this wired up world is the need of the hour. For this particular reason I have selected the marketing tool, promotion, how it is being used in e-marketing. In this ever increasing virtual world customers are using automated tools to find the best fit for their needs. They have this luxury of having access to a variety of options available to them. They can choose whatever product or service best suits their demand. Marketers need to adapt to this new change and analyze demand by consumers for online services and must strive to meet them. In this report I will analyze how this e-marketing has affected the tourism industry especially in reference to promotion. Promotion... These days’ people just go to the internet to save some time and do shopping online. People these days use the internet as social and professional networking. People use the internet via web or mobile to spend time and for entertainment where they don’t want to be interrupted by marketing messages. With the onset of e-marketing marketplace actually transform into electronic market space, already inhabited by more than a billion customers. Keeping in view the scale and benefits of it most customers now spend a good part of their lives in the virtual world. So contacting the customer in this wired up world is the need of the hour. For this particular reason, I have selected the marketing tool, promotion, how it is being used in e-marketing. In this ever increasing virtual world customers are using automated tools to find the best fit for their needs. They have this luxury of having access to a variety of options available to them. They can choose whatever product or service best suits their demand. Marketers need to adapt to this new change and analyze demand by consumers for online services and must strive to meet them. In this report, I will analyze how this e-marketing has affected the tourism industry especially in reference to promotion. Promotion although is one of the founding pillars of every product and service but its importance relevant to tourism industry cannot be denied. Tourism is one industry where it is needed the most.