Comparing the Hero in Epic of Gilgamesh and Homers Iliad...

The Hero in Epic of Gilgamesh and the Iliad One and the same lot for the man who hangs back and the man who battles hard. The same honor waits for the coward and the brave. They both go down to Death, the fighter who shirks, the one who works to exhaustion. (IX,385-88) Thus muses Achilles, one of epic poetrys greatest heroes. Epic poetry, one of the earliest forms of literature, began as an oral narration describing a series of mythical or historic events. Eventually, these stories were written down and read aloud to an audience. Although the Epic of Gilgamesh was composed approximately fifteen hundred years prior to the Iliad, the heroes of both epics possess strikingly similar characteristics. Indeed,†¦show more content†¦His friend Enkidu expresses this when he states, Your strength surpasses the strength of men. (20). Achilles, on the other hand, is a famous warrior, feared by many, who the Achaians depend on to win the war. Even his enemy, Agamemnon, recognizes Achilles strength when he declares, That man is worth an entire army, / the fighter Zeus holds dear with all his heart -- (IX, 141-42). Although they are each strong, courageous and favorite sons of the gods, Gilgamesh and Achilles share the same tragic flaw: overweening pride. Gilgamesh must prove his strength and superiority by being first with the women and by physically overpowering the men. The elders of his kingdom suggest that he is unbearable when they mutter, His arrogance has no bounds by day or night (14). And Achilles anger at Agamemnon and his hurt pride only serve to escalate the conflict during the Trojan War. Due to Agamemnons mistreatment of him, Achilles refuses to fight stating, I swear, a yearning for Achilles will strike / Achaeas sons and all your armies! . . . Then-- / then you will tear your heart out, desperate, raging/ that you disgraced the best of the Achaeans (I, 281-87). Another quality that the two heroes share -- and that softens their strong characters -- is loyalty to a friend. Gilgamesh is so embittered by the death of his friend Enkidu that he risks his life crossing over the waters of death in an attempt to bring Enkidu

Electronic Medical Records - 1152 Words

Electronic Health Records: Are They Worth the Risk? October 18, 2009 Health care is a hot topic in today’s society- everything from reforming the industry so that people are not denied health coverage to finding ways that patients’ medical records can be accessed electronically for more convenience. Moreover, epidemics such as HIV/AIDS spotlights the issues surrounding public health agencies use of maintenance and storage of electronic health records (EHR). Myers, Frieden, Bherwani, and Henning (2008) state that although there are security breaches when personal health information is stored in electronic form, the data can be better secured than paper records because authentication, authorization, auditing, and accountability†¦show more content†¦McGraw, Dempsey, Harris, and Goldman (2009) agree with this concept by stating that it is important for the government and health agencies to respond to privacy and security risks, not just to build trust and avoid embarrassment, but because good health care depends on it. With out measures in place to protect their information patients will refuse to give out their information to protect themselves. The Health Insurance Portability and Accountability Act of 1996 hinders the comfort ability of having electronic health records because the current regulations does not apply to the businesses from the outside the health care industry that are now handling health information. Even if HIPAA’s rules was strengthened, they would not be well suited to the new businesses because the privacy principles in the framework are too broad to work across platforms and business models (McGraw et al., 2009). In conclusion, the government and health agencies are always in battle when the issue of protecting sensitive information especially consumers’ private information. Informational systems that manage and hold electronic health records are being updated with security measures so that the information is protected. The authors’ do realize that the go vernment and health agencies are always in an up-hillShow MoreRelatedMedical Records And Electronic Records998 Words   |  4 Pagespresented multiple issues concerning converting paper medical record to electronic medical records. The first concerns are the inefficiencies of the paper medical records and the steps needed to convert the current records to digital records. A second concern was that the medical staff would have to change their work habits to adjust to using the electronic medical records and the training that would be needed to implement the electronic record software. Another concern would be the various formatsRead MoreElectronic Medical Records ( Emr )1245 Words   |  5 PagesElectronic medical records (EMR) Introduction For centuries, paper-based records were the only way of communicating patient’s medical records throughout the health care system. Gradually, for the past two decades, the healthcare system has been transitioning toward computerized systems called electronic medical records better knowns as EMR. Dr. Clem McDonald from the Regenstrief Institute stated that his â€Å"goal was to solve three problems, to eliminate the logistical problems of the paper recordsRead MoreThe Benefits Of Electronic Medical Records1373 Words   |  6 PagesIntroduction The benefits of Electronic Medical Records (EMR) significantly outweigh the disadvantages, when it comes to the nursing care of patients in multiple settings. There have been multiple studies proving the enhancement and efficiency of nursing care in various areas, when electronic documentation is properly taught and utilized. Likewise, there is evidence supporting the reliability of the documentation, after comparing nurses’ verbal accounts of previously recorded information. When theRead MoreApplication Of Electronic Medical Records1299 Words   |  6 Pageslocal community. The purpose of electronic medical records is to improve the efficiency of health care delivery by sharing information of a patient s history, treatment and outcomes. With this product we will save time, increase reimbursement, decrease physicians, nurses and other staff members wait time and increase better clinical outcomes. EMR generates data that can drive care quality, patient safety and effective f inancial management. The Center for Medical Services known as CMS has mandatedRead MoreElectronic Medical Records ( Emr )1322 Words   |  6 PagesInformation Technology Technology plays a vital role on the overall productivity of a medical practice. Electronic medical records (EMR) are commonly used by both large and small practices. They offer practices an efficient mean of storing patient data; furthermore, the government offer incentives for meaningful use of electronic medical records. Generally when it comes to implementing an EMR, it is necessary to choose the right vendor. EMRs usually fall into three vendor systems: single-vendorRead MoreElectronic Medical Record ( Emr ) Essay1401 Words   |  6 PagesElectronic Medical Record Introduction The introduction of computers has allowed the medical community to rapidly change the way they practice. Healthcare providers are no longer using paper records but have instead opted to utilize an electronic medical Record (EMR). While not all offices and hospitals have switched to an EMR it is becoming more standard to be a routine part of healthcare. Now patients can even view their health care records on the cellphones. Providers can access a patient’sRead MoreElectronic Medical Records Essay1856 Words   |  8 PagesElectronic Medical Records or Computerized Medical Record System what is it and what are the advantages along with the disadvantages of using this system? That is what we will discuss in this paper. Electronic Medical Records (EMR) is a computerized database that stores all of the personal and medical information of the patient’s care and billing information by the health care providers. Today, only the providers and medical practices can implement these systems. Also there are neither known nationalRead MoreElectronic Medical Record ( Emr )1688 Words   |  7 Pagesgovernment pushed for the automation of Electronic Medical Record (EMR), hospitals and private practices were required to follow the government mandate to avail of the incentives and at the same time to qualify for Medicare and Medicaid reimbursements. Moving from paper to electronic records was a monumental tasks not only in the implementation of the software but also in training all hospital providers to properly use the EMR. In 2010, the University of Maryland Medical System (UMMS) decided to switchRead MoreElectronic Medical Records1228 Words   |  5 PagesBased Medical Records Abstract In the medical field there have been a lot of technological advances and making health records electronic is one of them. The days of having a paper health record are almost obsolete. An electronic health record keeps a patient’s medical information and history on a computer which is accessible to more people in less time. I will explain how the continuity, communication, coordination and accountability of the electronic health record can help the medical officeRead MoreThe Electronic Medical Record956 Words   |  4 PagesFor a nation to be technologically advanced, the United States (U.S.) is having a hard time overcoming the dark era of utilizing hand written scripts, progress notes, and paper records. In comparison to other countries, the U.S. is lagging behind in the health care system. Even with all the improvements that have been made recently, the U.S. ranked last in 2014 in areas such as access, efficiency and equity compared to Australia, Canada, France Germany, the Netherlands, New Zealand, Norway, Sweden

The Throw-Away Society Free Essays

The throw-away society From lumpish walkman to handy ipod, from family traditional wedding dress to one-time use paper gown, our society witnesses the globally social revolution of throwing away. Quantity replaces quality and hence becomes the buzzword of the new world. But looking forward and in retrospect, do we really should flood in the throw-away fashion upon which our attitude towards man-made things has altered so much? And what on earth do we throw away? When we throw away the no-more-need things and replenish our refrigerators and wardrobes, we throw away resources. We will write a custom essay sample on The Throw-Away Society or any similar topic only for you Order Now No matter they are patches of fabric to make a new scarf or tons of steel to produce new cars, all of them come from the valuable resources of which the stock depletes severely day by day. News and reports broadcast how scarce our natural resources are becoming, but people still throw away. Few of them have realized that the process of throwing away is the exact procedure to turn resources towards garbages. Furthermore, it is also sometimes too obscure to be noticed that throwing away products also incurs throwing away good memories. A doll you had when you were a little girl would always prompt you the innocent and sweet childhood; an umbrella you used for 4 years in the campus would always remind you of the fresh and brisk university life. When all these similar reminders become less and less, that particular period of life would be more likely to be locked somewhere in your mind, not so easy to be touched again any more. Admittedly, the throw-away society gives us so many choices among which we are prone to be less picky but also more emotionless. We seldom keep a dress for 10 years like our mothers do since all the new styles have emerged and we have so many chances to choose a more delicate one. When we discard the old one, we don’t feel a tiny bit mercy; when we welcome the new one, we don’t sense the joy that much either. It’s believed today that the whole world, material or non-material, is formulated this way, easy and convenient; thus we tend to be less reminiscent of the unforgettable birthday party while we were attired with that particular dress. The dress is still the original one, but the connotation of the dress has changed through your life, for it has been a witness to your growth, your maturity, tear and laughter, ups and downs. The longer you keep it, the more it becomes part of yourself. So many people nowadays complain that they are lost somewhere in their life and they feel onfused and puzzled to forge ahead. It’s a paradox that people want to sustain a whole self but still discard part of himself. Living in the throw-away society, what people eventually throw away is the real self, subconsciously and accidentally. It’s a trend that we will continue throwing away, as it seems to be destined. But during this inexorable process, more reflections are bound to elaborat e and expand on it since we all despise to see a world with complete trash but desperate ourselves. How to cite The Throw-Away Society, Papers

Strategic Marketing Creating Competitive Advantage †Free Samples

Question: Discuss about the Strategic Marketing for Creating Competitive Advantage. Answer: Introduction: Digital marketing refers to the buying and selling of products, information and service through internet. The electronic e commerce technology and internet has brought about a transformation not only in whole economy but also changed the business models, customer bases, consumer behaviour, revenue streams and the supply chains (Labrecque et al 2013). Every industry of the economy is seeing the emergence of a business model. Ticketing and travelling industry have also seen huge changes during the last decade. The online shopping customers express their delight with the timely delivery and the perfect payment mechanism thereby building the consumers trust. Online retailers are also pushing large categories of products that include white and electronic goods. Such emerging models have enabled some of the intangible assets such as knowledge, people, brands, systems and relationships take a centre stage. Thus, Internet acts as a disruptive innovation of technology that resulted waking up to the undertaking online shopping helped the consumers thereby bringing about a change in consumer behaviour. Digital marketing makes use of all the faces of advertising on the internet for generating the response from the target customers. Due the presence of the internet in every dimensions of life of the people, procurement not made easier but also enhanced. There has also been emergence of various factors that have resulted in influencing the consumers in shopping online (Stephen 2016). Thus, this acts as a determining factor for the transforming in the consumer behaviour towards the development of habits for online shopping experience. The attitude of the consumers towards shopping online has been the key factor in determining their real buying behaviour. There are several indicators belonging to the four major categories that primarily influence the consumer behaviour in the online environment. This includes the product value, shopping experience, risk perceptions of the retail online shopping and the quality of the service offered. Among these factors, the perception of the risk by th e users acted as the primary discriminator between the people undertaking online shopping and people who are not actually buying online. However, other discriminating factor influences consumer behaviour for undertaking online purchase (Leeflang et al. 2013). These factors include conveniences and control of shopping process, affordability of the merchandize, ease of using the shopping site and customer service. E Marketing Strategies in Context of Advertisement Posting in Social Media E Marketing represents a very strong channel for marketing. An E marketing strategy belongs to a part of the overall strategy for marketing and the business plan (Strauss, 2016.). This helps a business in marketing its services and products using email channel that puts forward the best opportunity for reaching goals and making profit. An effective E marketing strategy first helps in identifying the target customers and the benefits and preferences they look for to determine the most effective message for marketing. However, the strategies adopted for effective E marketing includes: By Creating Relevancy with the Offer: The first step includes segmentation of the people based on problems, interest and size of the company. It is also important in describing their problems in the context of using the products and services that will finally take care of the problems (West, Ford and Ibrahim 2015). It is to be remembered that people cares about the benefits they are able to derive from the products. For instance in posting a video advertisement for a social media platform, the content should revolve around story and be relevant, to which the people can connect. Option for Dealing with Excess Emails: Concentrated promotion involves many emails within a shorter time span. In such cases, it is very necessary for providing the people with a link that will help them in avoiding the emails related to the product. This will ensure prevention from the annoyance of the people who are no longer interested in the product (Eid and El-Gohary 2013). However, in posting a video advertisement in the social media platform one must provide a link to the viewers along with an interesting content so that they are able to draw their interest within the initial 10 seconds. Avoiding Adoption of Negative Approach While Addressing People: The entire E marketing strategy depends on making the people understand the valuation they might receive from the service and products (Boone and Kurtz 2013). This also sometimes means showing them the downsides of not buying the products. However, it is done in a respectful and friendly manner. For instance, while putting up an advertisement on the social media platform, there should be avoidance of any negativity and the content should be able to lighten up the mood. Clarity about the Offering and the Means of Achieving: This acts as the backbone strategy for E marketing. It is necessary for telling people regarding the benefits they can receive by writing separate email regarding each of the major benefit (Nagle, Hogan and Zale 2016). It should however be made sure that the benefits are reflected in a clear manner. It is also necessary to make it conversational by listing the bunch of the benefit. In addition, they must also have a clear picture regarding the steps adopted for receiving such benefits. For instance, the advertisement for the social media platform should be able to portray clarity of the content so that it finds easier acceptance. In addition, it should also optimization of its search. Digital Marketing Mix and its Future Digital marketing mix is similar to the marketing mix and is an adaptation of the place, price, promotion and product in the context of digital marketing. However, there requires five vital considerations for choosing the digital marketing mix strategy (Chaffey and Ellis-Chadwick 2016). This includes: Optimization of the website: It provides an opportunity for competing with the larger companies through increase of visibility in the search engine. Choice of Appropriate Social Media: Choosing the appropriate social media platform helps in increasing the awareness of the brand and thereby helps in gaining the right amount of authoritative followers. Ensuring Perfection to the Customer Experience: This acts as a consistent factor in optimizing and tracking the touch points of the customers for enhancing the process of purchase Ensuring Lead Generation: Personalization of messages helps online businesses in having more prominence throughout business cycle and hence this step is considered as the perfect promoting blend for digital marketing. Ensure Retargeting: Retargeting the promotion stages will help the advertisers in enhancing the Return on Investment (ROI) and identify the aspect that abandoned the buying process. In future, the digital marketing will help in enhancing mobile marketing trend. Presently over 70 percent of the browsing happens over the smart phones. This has encouraged the digital professionals in strategizing the ways for promoting the brands through the mobile device (Stone and Woodcock 2014). Digital marketing is also paving the way for influencer marketing where digital marketers are in search of ways for tapping the audience from the most viewed sites. References: Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Chaffey, D. and Ellis-Chadwick, F., 2016.Digital marketing. Prentice Hall. Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises' marketing success.The Service Industries Journal,33(1), pp.31-50. Labrecque, L.I., vor dem Esche, J., Mathwick, C., Novak, T.P. and Hofacker, C.F., 2013. Consumer power: Evolution in the digital age.Journal of Interactive Marketing,27(4), pp.257-269. Leeflang, P.S., Verhoef, P.C., Dahlstrm, P. and Freundt, T., 2014. Challenges and solutions for marketing in a digital era.European management journal,32(1), pp.1-12. Nagle, T.T., Hogan, J. and Zale, J., 2016.The Strategy and Tactics of Pricing: New International Edition. Routledge. Stephen, A.T., 2016. The role of digital and social media marketing in consumer behavior.Current Opinion in Psychology,10, pp.17-21. Stone, M.D. and Woodcock, N.D., 2014. Interactive, direct and digital marketing: A future that depends on better use of business intelligence.Journal of Research in Interactive Marketing,8(1), pp.4-17. Strauss, J., 2016.E-marketing. Routledge. West, D.C., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press, USA.